Clik here to view.
What’s all this bull about agency billings? – A misleading measure of agency...
Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review....
View ArticleHow to effectively negotiate remuneration with your agencies
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleClik here to view.
How agency relationship evaluations reflect your management style
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleClik here to view.
How to manage a stable of marketing agencies
This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Most people in...
View ArticleClik here to view.
Buyers and Sellers on selecting agencies and managing their performance
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleClik here to view.
Can marketers, procurement and advertising agencies work together?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleClik here to view.
Agency compensation is now more about performance than cost
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleClik here to view.
How do you pitch when you’re the incumbent agency?
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
View ArticleClik here to view.
The importance of evaluating both agency quality and performance
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View ArticleClik here to view.
How many KPIs are optimal to drive agency performance?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
View Article
